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Portland might be quirky, but that doesn't mean it's happy.
The City of Roses was ranked America's most unhappy city in 2009 by BusinessWeek and twelfth for suicides in 2011 by Business Insider.
Rodrigo Baena is on a mission to change that. The Brazilian life coach aims to reach 100,000 Portlanders with a simple message: Happiness takes work, and it's all about your personal connections.